Why Jd Company Is so Successful free essay sample

Why â€Å"JD† is so successful in its marketing? If we focus on the needs of consumers, an organization creates a business that can outclass its competitors. The goal is also being closer to consumers and providing exactly what they want, for at last, trigger their purchase. This kind of business carries out research to find the needs and wants of consumers. It then uses the findings to design products and marketing strategies to satisfy these needs. JD is a British company using a specific marketing to grow and develop themselves. First, they evaluate the consumers’ needs. So, they product exactly what consumers want to buy; consumers like especially the design of products. We can say that JD adapts its marketing mix with the different consumers’ needs. Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. We will write a custom essay sample on Why Jd Company Is so Successful? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The 4 Ps is one way, probably the best-known way of defining the marketing mix. These 4 Ps are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four Ps on the customers in the target market in order to create perceived value and generate a positive response The 4 Ps : * Products  : * Brand name * Functionality * Styling * Quality * Safety * Packaging * Repairs and Support * Warranty * Accessories and services * Place  : * Distribution channels * Market coverage (inclusive, selective, or exclusive distribution) * Specific channel members * Inventory management * Warehousing * Distribution centers * Order processing * Transportation * Reverse logistics * Price  : Pricing strategy (skim, penetration, etc. ) * Suggested retail price * Volume discounts and wholesale pricing * Cash and early payment discounts * Seasonal pricing * Bundling * Price flexibility * Price discrimination * Promotion : * Promotional strategy (push, pull, etc. ) * Advertising * Personal selling amp; sales force * Sales promotions * Public relations amp; publicity * Marketing communications budget Since it s foundation in Manchester, JD opened several stores in new locations and developed its business in Scotland, UK, Ireland, France, and all around Europe. Since then JD became an international company. Besides, the company focuses on young prospects to realize their products. They help business environment and touch a large target, consumer’s trainers, sport fashions, and JD uses also the image of popular brands like Nike and Adidas to become popular as well. JD doesn’t depend to manufactures because they have bought power and knowledge of manufactures. . Otherwise, JD is using different pricing strategies: marketing penetration, competitive pricing and strategic pricing. JD’s company buys its products in large volume, it explains that’s why the units’ costs are cheaper and JD stays in competition. We call that : economies of scale. The company is also playing in the events field. In fact, JD makes a special shopping experience to their customers a few times in a year, by creating a fun atmosphere for the consumers in an exciting place. The purpose is to trigger customers’ purchase. To conclude, with that mix marketing strategy, today the â€Å"JD Sports Fashion Group† has over 500 stores in the UK, Ireland and France, and a reputation for stocking the most exclusive and stylish lifestyle products.