Rhetorical Analysis of a Mgm Grand Advertisement - 1104 Words

Rhetorical Analysis of MGM Grand Advertisement There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, â€Å"What happens in Vegas, stays in Vegas†, sends a message to vacationers†¦show more content†¦It is only logical to enjoy your time in Vegas, and with the MGM Grand, it is a guarantee. Do it big when you go to Vegas. The advertisement goes as far as to say â€Å"Your alter ego is waiting. Escape begins at MGM Grand.† MGM Grand wants you to make the right hotel choice, which is why all the pictures and text are necessary to persuade vacationers to stay there. Instead of worrying about price, look at what all they have to offer. It is easy to see that the text in this add strongly supports the authors credibility and character, otherwise known as ethos. The text describes the amenities of the hotel with many adjectives that suggest the MGM Grand is a top notch place to stay. The pictures also go along with the text to give the readers a better idea and actual picture of what they can expect at the hotel. You will not just get a regular continental breakfast, but you will have gourmet cuisine and fine dining. You should not just expect a mint on your pillow; they have luxurious accommodations for the whole family; such as luxurious suites. The MGM has more than just one pool. It has a 6.6 acre Grand Pool Complex. The use of these adjectives tells the reader that this is not just some normal hotel; it is the cream of the crop. The whole purpose of the advertisement is to show the reader what the MGM Grand has to offer while persuading you to visit there at the same time. All of the details are depicted in the layout of multiple pictures and